Privacy Policy

Effective Date: January 1, 2025

At bttr. (“we,” “our,” or “us”), we are committed to protecting the privacy and confidentiality of individuals who engage with our services and visit our website. This Privacy Policy outlines how we collect, use, disclose, and protect personal information under applicable privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the California Online Privacy Protection Act (CalOPPA). By using our services or visiting our website, you agree to the practices described in this policy.

We may collect personal information directly from you or automatically through your use of our website or services. This may include your name, email address, phone number, mailing address, IP address, device identifiers, service-related preferences, and any information you voluntarily provide through intake forms, service communications, or correspondence. Additionally, we may collect information related to your interaction with our website, such as pages visited, links clicked, time spent, and browser type. If you are a participant or family member, we may also collect information related to service planning, personal goals, support needs, and related health or demographic data provided to us directly or by authorized parties (such as a Regional Center).

We collect and use this information to provide and improve our services, maintain internal records, communicate with you about service-related matters, manage participant onboarding, respond to your inquiries, deliver support plans, and fulfill legal or regulatory obligations. With your consent, we may also use participant testimonials, media releases, or non-identifying feedback for training, outreach, or awareness purposes. We never sell personal information. All data collection is conducted in a manner consistent with our mission and in alignment with participant rights, transparency, and trust.

We take privacy and confidentiality seriously. Your information is stored securely and is only accessed by authorized personnel. We use physical, technical, and administrative safeguards to protect the confidentiality and integrity of your data. These safeguards include secure servers, encrypted storage systems, access controls, and staff training on data protection. Despite our efforts, no system is entirely immune to risk, and we cannot guarantee absolute security. However, in the event of any unauthorized access or data breach, we have protocols in place to respond promptly and in accordance with legal requirements.

We do not share your personal information with third parties for commercial purposes. However, we may disclose your data to service providers or contractors who assist us in delivering services (such as data management platforms, cloud hosting providers, or communication tools), provided they are bound by strict confidentiality agreements. We may also share information with legal or regulatory bodies if required to comply with applicable law, subpoenas, court orders, or contractual obligations. If any disclosure is made, it will be limited to the purpose required and handled with appropriate safeguards.

As a California resident, you have the right to request access to the personal information we have collected about you, request that we correct or delete your information, and request disclosure of how your data has been used. You also have the right to opt out of the sale or sharing of your personal data, though bttr. does not engage in such practices. To exercise any of your rights under the California Consumer Privacy Act (as amended by the California Privacy Rights Act), you may submit a request by emailing us at info@bttrliving.com. Upon verification, we will respond to your request within 45 calendar days, unless an extension is required by law.

We retain personal information for as long as necessary to provide our services, meet legal obligations, resolve disputes, and enforce agreements. When personal information is no longer required, we securely delete or anonymize the data in accordance with industry standards. We may maintain archived or backup copies of data for legal, regulatory, or operational continuity purposes.

Our website uses cookies and similar tracking technologies to analyze site performance, improve user experience, and monitor traffic patterns. Cookies may store user preferences or session information but do not identify you personally. You may adjust your browser settings to refuse or disable cookies, though some features of our website may not function properly as a result. We may also use third-party analytics tools, such as Google Analytics, to understand website usage trends. These third parties are subject to their own privacy practices.

bttr.’s website and online tools are not intended for use by children under the age of 13. We do not knowingly collect personal information from children without parental or legal guardian consent. If we become aware that we have collected such information inadvertently, we will take immediate steps to delete it. If you believe we may have collected data from a child in error, please contact us immediately at info@bttrliving.com.

Our website may contain links to third-party websites or platforms. We are not responsible for the content, practices, or privacy policies of these external websites. We encourage you to read the privacy policies of any third-party sites before providing any personal information.

We are committed to accessibility and inclusion. If you have difficulty accessing any part of this Privacy Policy or any portion of our website, you may contact us at info@bttrliving.com to request the information in an alternate format. We strive to ensure our services and materials are accessible to individuals with disabilities and those with limited English proficiency.

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised “Effective Date.” We encourage users to review this policy periodically to stay informed about our data practices. Your continued use of our website or services after changes have been posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or your rights under California law, please contact us at:

bttr. Privacy Team
📧 info@bttrliving.com
📍 Based in California, proudly serving the Bay Area

We appreciate your trust in bttr. and are committed to protecting your privacy with transparency, integrity, and respect.